When listing a website for sale it’s important to optimize your listing’s sales copy to maximize impact and inform potential bidders.

There are a few items you can add to your listing page to ensure you gain the most impact and answer as many bidders questions as possible. Whether you’re selling cheap websites or established websites with high PageRank, it’s important to provide bidders with all the information they need to make an informed purchasing decision.

Here are some tips to help maximize your sales opportunity and inform potential bidders:

1. Detail What’s Included in the Sale For example, you might include:
   • 30 keyword rich blog posts.
   • 12 months free hosting.
   • Premium theme
   • Domain Name Transfer from Namescheap
2. Capitalize Your Domain Name Make long domain names more readable by capitalizing them. For example: LongDomainName.com will make the domain name more readable in the site listings and help people recognize a niche targeted website.
3. Detail Site Statistics If you have access to traffic statistics, link them to your listing. Include a Google Analytics keyword report with your stats if you can.
4. Provide Proof of Revenue If you site has made revenue, list where your revenue has come from.
5. Monetization Strategies Suggest ways to improve on your sites revenue performance, for example: affiliate programs, AdSense, product development.
6. Ranking Keywords List the keywords terms your website is ranking well for in the SERPS.
7. Niche Targeting Benefits A site might be optimized for, and ranking for, certain keywords. Using Google’s Keyword Tool, list the number of monthly searches performed for those keywords to indicate the popularity of the niche.
8. Bloggin Platforms & CMS’s These generally make adding content & updating pages easy. Use a popular platform and list the details in your website auction.
9. Increased Perceived Value with Add-Ons If you’re using WordPress or a similar CMS platform, often it’s easy to add plugins to your CMS, and these can increase the perceived value to the buyer. For example, the addition of an XML sitemap plugin, SEO plugin or Social Media sharing buttons are quick and easy to install but may increase your sales price.
10. Reasons For Selling From a seller’s point of view, there’s always a good reason to sell, you may want to put the money towards another investment or expense. Tell the marketplace why you’re listing your site for auction – because they’ll ask anyway.

The above list may vary depending on the kind of website you’re selling, but the basic lesson remains the same: the more detail you supply on your website sales page, the better and the quicker you will sell your website.